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Marketing

S.A. is distributing its products country wide. The distribution is done through all the chain of distribution. After realizing the customer's needs in this market, the company has decided to change strategy.
The customer will keep on purchasing as long as he can purchase from a minimum number of suppliers and for the minimum costs possible.

Accordingly, we import the full part range for all types of cars in order to provide the most comprehensive line of quality products in Israel. Another way of implementing this strategy is a distribution system called 'Van Sales'. Our 6 regional professional salesmen are commuting around their region by van. The van is used as a displaying gallery and as storage for items needed for immediate supply, allowing our customers to hold low stocks and to supply them with all their needs.

S.A. is a pioneer in the industry as far as for marketing strategies. The company has submerged a breakthrough in he market by publishing a full rage catalogue. The catalogue is fully graphic and all items are presented in a real photo, including a part number and specifications. This catalogue has set new standards in the market and changed consumption habits and sales manner.


 







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