The ELROM baby care products division was founded in order to
combine the Zbeda Group's activities on a specific target group -
Babies and children.
Due to the automotive nature of the
Zbeda Group, ELROM initially focused on baby car products.
The first line of products is infant and baby car seats,
which is imported from well-known European leaders as Britax UK,
Concord Germany and Nouva Meyster Italy.
The second line
of products includes car products with cartoon figures. The Zbeda Group
is the official authorized distributor of the Looney Tunes of Warner
Bros. and Disney, for the automotive section.
This range of
product includes window shades, baby organizer bags, child's seat
belt covers, thermal baby bottle bag and thermal baby food bags.
Due to the potential which was discovered in the baby car
accessories, ELROM has decided to expand its activities to all
different sections of baby care products.
The company is now
focusing on smart products, which provide a solution to the
every-day problems, which mothers are facing e.g. breast feeding
In addition, all accessories for twins and
triplets e.g. strollers, carriers and other gadgets, which are
specifically designed for handling twins and triples and make the
mother's life easier.
The company has two distribution
channels, in which it operates:
The first channel is
targeted to baby care wholesalers around the country. This channel
is suitable for all baby care products.
The second channel, is
the automotive channel. This channel is suitable for car-related
baby products. These products are distributed in Automotive Chain
stores and automotive wholesalers.